5 Ways To Make The Most Of Your MJBizCon Leads with Emerald Intel

The event of the year has come to an end and you’re heading home with several leads you hope will convert into clients… and if you’re lucky, you may be able to close one or two before the clock strikes 12 on December 31. So, what’s next? Quick, personalized follow up is the necessary next step. Following are five ways to make the most of your outreach and leave a lasting impression with data from Emerald Intel.

  1. Conduct thorough company research – By learning more about the company before your next connection point, future interactions can be more meaningful and productive. Use Emerald Intel to learn more about the prospect’s company before reaching back out:

    • Is the company a parent or child organization—and have you done business with a related entity in the past? Is a related entity a client already?

    • Where are they located? Do they have locations in multiple regions or states?

    • Has the company been in the news recently? 

    • What other technologies do they use? Does your tool integrate with any of them?

    • What license types do they hold?

  2. Personalize communications – After learning more about the company from Emerald Intel, marry that with the notes you brought back from MJBizCon. Pick up the phone, craft a meaningful email, and connect with them on LinkedIn. And don’t stop after your initial outreach. People quickly forget about the conversations they’ve had once they get back to the daily grind, so don’t let that happen to you. Make it your goal to be the first vendor to follow up and continue to be persistent until you get that next meeting or demo.

  3. Cast your net wide – You had some great conversations at MJBizCon, however not all of them were with a decision maker, and that’s where Emerald Intel can help. With over 100,000 decision makers and reliable, verified contact information, you can identify and connect with key stakeholders and cast a wider net as part of your follow up. Sometimes name-dropping a colleague and referencing the conversation you had with them is enough to initiate a response and get the ball rolling.

  4. Make an impression with snail mail – It’s the holiday season, and there’s still time to get a few gift baskets out the door! Use Emerald Intel data to compile verified mailing addresses and surprise your top MJBizCon prospects with a memorable gift. It’s another way to stand out from the crowd and stay top of mind after a whirlwind event—especially one so close to the holidays.

  5. Search for like companies to prospect into –Think of your MJBizCon leads as a blueprint you can use to identify similar companies that likely need your products or services. Enter key details as search criteria in Emerald Intel to surface like companies and decision makers. Just like that, you’ve created your first target list for 2025!

After a few long days of networking, the last thing you’ll probably want to do is jump straight into trade show follow up, but everyday counts. You weren’t the only product or service prospects learned about at MJBizCon and while your prospects seemed highly motivated to purchase in the moment, the impending holidays and end of year workload can quickly push you to the backburner. However, with deliberate and immediate follow up, you can keep your prospects engaged and make the most of your MJBizCon investment.

 

Interested in putting Emerald Intel data to the test? Download the Emerald Intel Google Chrome extension and receive eight free data look ups—a perfect way to test our data and gather the intel you need to turn your MJBizCon leads into clients!