Emerald Intel has entered 2025 with more than 45,000 cannabis companies, 100,000 decision makers (and growing!) in its platform, and five key features that will help marketing and sales teams achieve their revenue goals this year. If you’re looking to prospect more efficiently, leverage data more effectively, and gain a deeper understanding of the ever-changing cannabis industry, these five features are for you!
Comprehensive Parent-Child Relationships
Multi-State Operators (MSOs) and Single State Operators (SSOs) create layers of complexity across the cannabis industry, and to understand the nuances, you need a solution like Emerald Intel. EI provides comprehensive parent-child hierarchy visualizations so sales and marketing teams can gain a complete picture of their prospect base and the connections among them. How can access to this type of information help you?
Surface potential cross-sell opportunities within your current customer base
Target parent companies and their decision makers to drive multi-location deals
Expand into new markets and regions with an understanding of prospect market-share
Google Chrome Extension
When done correctly, conducting thorough research on your top prospects takes time. Strategic sales and marketers want to gain a deeper understanding of a prospect’s business, key decision makers and their contact information, before they begin their outreach. With the Emerald Intel Google Chrome extension, research has never been faster or easier. Here’s how Emerald Intel’s Chrome extension can help you:
Gain access to actionable company and decision maker data faster from any cannabis website or LinkedIn profile
Cut research time by more than half, and end the back and forth between websites and browser tabs
Spend your valuable time on personalized, meaningful messaging that will move the needle
One Click Integrations
Emerald Intel offers one click integrations with HubSpot, Zoho CRM, and Salesforce. Integrations between systems need to be simple to establish, easy to maintain, and should alleviate manual processes. In less than 60 seconds, sales and marketing teams can connect to—and begin pushing—company and contact data from Emerald Intel into their CRM of choice. So how can an integration between Emerald Intel and your CRM make your day-to-day easier?
Eliminate time consuming, error prone manual data entry processes
Act faster from within the systems you use each day—and do so with reliable data
Maintain an accurate database of decision makers and know when they change jobs
Technographic Data
Understanding a prospect’s tech stack is a strategic way to drive conversations and opportunities forward. Emerald Intel has expanded its dataset to include insights into the types of software and tools cannabis businesses are using to help support a more strategic selling approach. With technographic data, you can:
Identify the competition’s clients and target these prospects with specific messaging
Identify prospects using complementary tools and solutions your offering integrates with
Gain an understanding of a prospect’s technology strategy and sophistication level
Weekly Data Alerts
Data is only as good as the last time it was verified, and for Emerald Intel data, that’s happening daily. To ensure Emerald Intel users know when new and updated data has entered the system, EI provides weekly data alerts in the form of an email, which links to the new and refreshed data. With timely information like this, you can:
Maintain a quality, verified CRM system
Leverage data within your CRM with confidence
Quickly act upon data changes, including new businesses entering the market and decision maker moves
At Emerald Intel, we go beyond simply delivering cannabis industry data. We provide comprehensive, verified intelligence through a powerful platform equipped with advanced tools and features, empowering our clients to maximize the value of the data every day. Ready to see Emerald Intel in action?
Request a personalized demo here.